Google, Android, and Verizon
In a story out yesterday after the market closed, BusinessWeek reports that, in yet another sudden shift, Verizon Wireless plans to support Google/GOOG's new software platform for cell phones and other mobile devices. Given the stunning U-turn Verizon Wireless made Nov. 27, when the company announced its plans to allow a broader range of devices and services on its network, CEO Lowell McAdam now says it makes sense to get behind Android. "We're planning on using Android," McAdam tells BusinessWeek. "Android is an enabler of what we do."
In an open-access model, though, Verizon Wireless won't offer the same level of customer service as it does for the roughly 50 phone models featured in its handset lineup. The open-access approach may enable Verizon to tap into niche mkts that haven't been worth targeting. But with "outside" devices developed under Verizon's new policy, handset makers will bear most of the development costs.
Complete Business Week article here.
Full Disclosure: Long the shares of Google/GOOG
-- David M Gordon / The Deipnosophist
In an open-access model, though, Verizon Wireless won't offer the same level of customer service as it does for the roughly 50 phone models featured in its handset lineup. The open-access approach may enable Verizon to tap into niche mkts that haven't been worth targeting. But with "outside" devices developed under Verizon's new policy, handset makers will bear most of the development costs.
Complete Business Week article here.
Full Disclosure: Long the shares of Google/GOOG
-- David M Gordon / The Deipnosophist
Labels: Company analyses
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