Google Wants to Dominate Madison Avenue, Too
This article does a fine job of sharing various items of trivia, factoids, and this...
"As it turned out, the safety net was a trampoline. Those little ads - 12 word snippets of text, linked to topics that users are actually interested in - have turned Google into one of the biggest advertising vehicles the world has ever seen. This year, Google will sell $6.1 billion in ads, nearly double what it sold last year ... That is more advertising than is sold by any newspaper chain, magazine publisher or television network. By next year, Mr. Noto said, he expects Google to have advertising revenue of $9.5 billion. That would place it fourth among American media companies in total ad sales after Viacom, the News Corporation and the Walt Disney Company, but ahead of giants including NBC Universal and Time Warner."
Gosh, so much for that argument of over-valuation ($100 billion market cap), especially when compared to Time Warner et alii. Google/GOOG just keeps on truckin'...
"As it turned out, the safety net was a trampoline. Those little ads - 12 word snippets of text, linked to topics that users are actually interested in - have turned Google into one of the biggest advertising vehicles the world has ever seen. This year, Google will sell $6.1 billion in ads, nearly double what it sold last year ... That is more advertising than is sold by any newspaper chain, magazine publisher or television network. By next year, Mr. Noto said, he expects Google to have advertising revenue of $9.5 billion. That would place it fourth among American media companies in total ad sales after Viacom, the News Corporation and the Walt Disney Company, but ahead of giants including NBC Universal and Time Warner."
Gosh, so much for that argument of over-valuation ($100 billion market cap), especially when compared to Time Warner et alii. Google/GOOG just keeps on truckin'...
posted by David M Gordon | 12:01 AM
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