Orwell, here we come

This ad scares the bejezus out of me, and I do not even live in Pennsylvania...

Certainly the technology is available to achieve (?) this type of monitoring, but have we devolved to this level? The Nanny State verges on the Orwellian nightmare. In one word, frightening. I wonder: Did anyone with authority in Pennsylvania  think through all the implications of this ad before approving it?
-- David M Gordon / The Deipnosophist