What Lurks in Google's Soul?

Fascinating article that serves up good background information of the company, including some items of which even I was unaware...

"Google's colorful childlike logo, its whimsical appeal and its lightning-fast search results have made it the darling of information-hungry Internet users. Google has accomplished something rare in the hard-charging, mouse-eat-mouse environment that defines the high-tech world -- it has made itself charming. We like Google. We giggle at the 'Google doodles,' the playful decorations on its logo that appear on holidays or other special occasions. We eagerly sample the new online toys that Google rolls out every few months. But these friendly features belie Google's disdain for the status quo and its voracious appetite for aggressively pursuing initiatives to bring about radical change. Google is testing the boundaries in so many ways, and so purposefully..."